In 1963 the brand name Sheridan was registered for the first time as manufacturer of furnishing fabrics. It wasn't until 1968 that Sheridan entered the bed linen arena with a new brand 'Nightlife'. Initially the company faced a great deal of opposition in the marketplace, as the Nightlife brand courted controversy, with its advertising campaign and printed sheets.

By the end of the decade, Sheridan was the new brand name for home wears in Australia. Sheridan had the great fortune to cement its presence with the introduction of the quilt cover into the Australian market as a more versatile alternative to the bedspread.
This was a decade of great technological innovation. The first rotary print machine was introduced in 1968, which allowed the company to move away from hand screen printing and increase its output.