The 70's began with Mrs Andrew Peacock perched decorously on a chair. She was fully dressed in the height of the '70's. But she was shown in a bedroom, endorsing Sheridan's newly introduced printed sheets. And she was a cabinet minister's wife. The resulting controversy made Sheridan a household name. And it put Sheridan printed sheets and pillowcases into thousands of Australian homes. That was the beginning. Since Susan Peacock there have been a string of famous Australian women, all greatly admired and great achievers. Sheridan's elegance and great taste in advertising has attracted women of the stature of Ita Buttrose, Jeni Edgley, Lorraine Bayly and Wendy Hughes.