The early 90's saw an expansion of products offer to the already existing ranges: curtains, lampshades, blouson valances, table cloths and coverlets were added - very much a reflection of the 'American look'
As the 'natural' movement took hold of fashion the balance of natural versus synthetic cloth weighed heavily on the side of cotton. The use of a non-iron finish on cotton sheets, swayed many people to change over to cotton. By the mid nineties the luxury market was expanding. Buying less but better was an important reason for making finer, better quality cotton.
Sheridan was purchased from Brenmoss by CS Brooks Canada in 1996.
Contempo is launched in May 1999, acknowledging that trends in the home are synonymous with fashion. Where previously it would have taken at least 2 years for a fashion trend to translate into the home - Sheridan takes the catwalk to the bedroom simultaneously. Contempo is about decorating a contemporary space, where detail is more practical and comfortable. A simplified solution to pared down interiors; the Contempo collection emphasises co-ordination of modern floral, checks and stripes in unlimited combinations.