The new Sheridan store concept in David Jones has been developed in collaboration with leading Australian architectural designer Tina Engelen and projects the vision of the Sheridan brand of the future. The new concept embodies the Sheridan brand attributes of quality, luxury, style and craftsmanship and creates the 'world of Sheridan' within the retail environment.

The pinnacle statement for Sheridan… Millennia 1000 Thread Count was developed to bring the five-star hotel experience home.  For those who like to dip their toe in the decorative water,  the Coast collection was introduced to excite the pleasures of Australian coastal living using striking designs, bold prints and fashionable patterns.

Sheridan joined forces with iconic Australian and mother of two, Elle Macpherson, as the company's brand ambassador. Elle like Sheridan, is an iconic Australian, she represents an image of luxury and desirability and is also a leader in her field.