Behind The Scenes: Our Red Nose Baby Shoot


Red Nose is Australia's leading authority on safe sleep and pregnancy, and bereavement support for families affected by the death of a child. As the first official bed linen partner of Red Nose, we believe it is essential that every sleep is safe for your baby and every Sheridan baby product adheres to international safety standards. 

To celebrate Red Nose Day we put our little stars in front of the camera.






To further show our support for Red Nose; we've created a series of safe sleeping videos for new parents and carers. 



Learn how to safely swaddle your baby

Wrapping is a useful method to help babies settle and sleep on their backs. Scientific studies have shown that wrapping can have a calming, sleep-promoting effect on newborns. It can also promote more sustained sleep and reduce the frequency of spontaneous awakening. 

Before wrapping your baby, consider their stage of development. Leave arms free once the startle reflex disappears around three months. Most babies eventually resist being wrapped.

It's crucial to stop wrapping as soon as your baby starts showing signs that they can begin to roll, usually between four to six months. The wrap may prevent an older baby who has turned onto their tummy during sleep from returning to the back-sleeping position. Swaddle your baby in a 100% cotton wrap for breathability and softness against the skin. 




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