Who’s been your role model, or who have you looked up to throughout your career?
Different people inspire me throughout my career; actress Michelle Yeoh (flying the Malaysian flag in Hollywood), Eva Chen (Author and Director of Fashion Partnerships at Instagram) and founder of Canva, Melanie Perkins. However, my mum & sister have been my constant inspirations from day one.
What advice would you give to someone starting their career in PR?
I’d say, have grit, enthusiasm and a passion for knowledge; and as the saying goes, you need to have your “finger on the pulse”. To be a good publicist, you need to know a lot about cultural and global issues, and you need to understand your audience. No task is too inconsequential, ask the right questions, complete every job with grace, timeliness and professionalism.
How do you balance your career and having a family?
Setting boundaries is important and I’ve had to learn how to do that over the years. After working long hours and looking after yourself to suddenly being responsible for a baby who 100% needs to depend on you to survive, your perspective & priorities change. It is PR, not ER at the end of the day. I’ve learned to stop checking my emails after work (if it’s important I get calls or texts) so that I can be present for my family and be in the moment. I want to help my boys catch skinks in the garden and hear their theory on why David Bowie has different eye colours. There’s a lot of similarities between my role at work and at home, a good team, being organised by making lists and schedules keeps the wheels turning.