Our Journey

“I dreamed of harnessing creative talent in Australia to produce a range of fabrics that would have unique Australian character.” - Claudio Alcorso, Founder

Sheridan has been creating beautiful Australian living since 1967. Our founder, Italian entrepreneur and textile aficionado Claudio Alcorso, had a vision to introduce creative thought and beauty into the everyday things of life. He delivered this vision by launching a revolutionary, design-led textile business in Australia. Alcorso believed in the paramount importance of premium quality, artistry and craftsmanship, and created textiles using the finest materials, which still remain as our core focus today.

Explore Claudio's Story

1939

Italian entrepreneur and Sheridan founder Claudio Alcorso landed on Australian shores dressed in a white linen suit. With a pioneering spirit he paved the way for the Australian textile and creative industries.

1967

The brand name ‘Sheridan’ is coined over a glass of wine.

David Jones

1973

Sheridan launches in David Jones.

1987

The famous Sheridan ‘Towel Man’ turns heads.

2003

Elle Macpherson becomes a Sheridan brand ambassador.

Sheridan Studio

2017

Innovative retail concept Sheridan Studio is launched, offering new furniture and homewares categories.

1946

Alcorso collaborates with renowned Australian artist William Dobell and Margaret Preston to bring art into the home through innovation in textiles.

Sheridan

1970

A controversial advertising campaign saw famous Australian women, including Mrs. Susan Peacock, promoting Sheridan in their bedrooms.

advertising Campaign Flower Flower Flower Flower Flower Flower

1986

Sheridan collaborates with iconic Australian artists Jenny Kee and Ken Done to transform iconic art into bed linen.

Towel Man

1995

Sheridan opens its first boutique in Double Bay, Sydney.

2014

Sheridan launches new home lifestyle categories including Baby, Loungewear, Table Linen and Scent.

Sheridan Studio
Sheridan Studio

1939

Italian entrepreneur Claudio Alcorso landed on Australian shores dressed in a white linen suit. With a pioneering spirit he paved the way for the Australian textile and creative industries.

Sheridan Studio

1946

Alcorso collaborates with renowned Australian artist William Dobell and Margaret Preston to bring art into the home through innovation in textiles.

Sheridan

1967

The brand name ‘Sheridan’ is coined over a glass of wine.

Sheridan advertising

1970

A controversial advertising campaign saw famous Australian women, including Mrs. Susan Peacock, promoting Sheridan in their bedrooms.

David Jones David Jones

1973

Sheridan launches in David Jones.

Towel Man

1986

Sheridan collaborates with iconic Australian artists Jenny Kee and Ken Done to transform iconic art into bed linen.

Towel Man

1987

The famous Sheridan ‘Towel Man’ turns heads.

Towel Man
Towel Man

1995

Sheridan opens its first boutique in Double Bay, Sydney.

Towel Man

2003

Elle Macpherson becomes a Sheridan brand ambassador.

2014

Sheridan launches new home lifestyle categories including Baby, Loungewear, Table Linen and Scent.

Sheridan Studio

2017

Sheridan launches innovative retail concept, Sheridan Studio.

Sheridan Studio

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