Accountability is an important factor in designing our products. TENCEL™ Lyocell is an innovative cellulosic fibre that is made from wood pulp. We first introduced TENCEL™ Lyocell fibres into our product range in 2016. Four years on, the renewable fibre is available in five of our six product categories, including bed linen, bed accessories, bathe, loungewear and baby.

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Our Deluxe Australian Wool Quilt Collection is crafted in Australia from Australian wool, supporting the efforts of our local wool farming communities. Wool is a 100% natural fibre that is renewable.

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We are well on the journey of eliminating packaging made from PVC and replacing it with either reusable self-fabric bags or LDPE plastic, which is recyclable through soft plastics recycling programs. To date, we have removed more than 20 tonnes of PVC per annum from our business. We have also substantially reduced the cardboard labelling component on our bath and beach products. During 2020, this resulted in over 18 tonnes of cardboard being removed from the business.

Our online orders now arrive on doorsteps in recyclable cartons or in shipping satchels made from 90% post-consumer waste plastic. They feature the Australasian Recycling Label (ARL) logo.

98% of our products across all Boutique and Outlet stores now bear the Australasian Recycling Label (ARL). These labels educate consumers on how the packaging can be recycled.

Following the collapse of REDcycle, unfortunately there is no collection of soft plastics available for customers at the present time. Industry is working hard to identify pathways to create new schemes. In the meantime, customers are advised to dispose of their soft plastics in the landfill bin. You can also check your local council recycling options here: https://recyclingnearyou.com.au/councils

We are in the process of removing references to REDcycle on our packaging, and remain committed to achieving our sustainability goals of elminating single-use plastics in our product packaging.

We’ve partnered with Australia’s oldest working textile mill, Waverley Mills, to produce a luxury blanket collection, where over 80% of the raw material is repurposed Sheridan cotton towels and recycled Australian wool.

The repurposed towels used in the process are a combination of customer returns and testing samples, while the recycled wool fibre is made up of predominantly merino wool shearing waste, unused wool fibre and factory off-cuts.

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In 2019, we launched the reTHREAD Collection, which includes a tea towel and apron, both crafted from 100% recycled cotton and recycled polyester yarns. Similar colours are grouped together at the fabric collection phase to ensure minimal dye use.

We are the first official bed linen partner of Red Nose. As proud partners since 2014, we're always looking for ways to support newborns, new parents and family members, not only with quality bed linen and nursery essentials, but through safe sleeping education.

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Each of our facilities must undergo a social compliance assessment before production begins, and then with ongoing annual assessments. To ensure accuracy and integrity, the initial and annual assessments are conducted by third-party auditors who measure the facilities’ performance using a detailed, scored set of criteria.

Our compliance program goal is to work with facilities to drive continuous improvement, but we will stop doing business with a factory if they fail to correct deficiencies in a timely manner or if “zero-tolerance” issues are discovered such as child labour, forced labor, sexual or physical harassment or abuse, or attempted bribery of an auditor.