PILLOW BUYING GUIDE
Pillow Buying Guide
Finding your perfect pillow all comes down to one thing — you. A game changer for rest like no other, allowing your head, neck and shoulders to completely relax.
Choosing the right profile and fill is dependent on a number of factors, including your preferred sleep position. We've made navigatingthe world of pillows simple. Explore our buying guide to find the perfect pillow and start feeling the benefits of a good night's sleep.
Compare our Pillows
Spoilt for choice or torn between two?
Select pillow collections to compare and find what suits you best.
Deluxe Surround Feather & Down
To experience softness with a little more support, our Deluxe Feather & Down Surround Pillow includes a 100% white goose feather core.
Fibre: Feather & Down
Sleep Position: Back & Side
Profile: Medium
Size: Standard
Feel: Medium
Deluxe Feather & Down
Our Deluxe Feather & Down features 50% white goose down and 50% feather blend.
Fibre: Feather & Down
Sleep Position: Side & Back
Profile: Medium
Size: Standard, King or European
Feel: Medium
Deluxe Feather & Down Latex
Our Deluxe Feather & Down Latex pillow offers premium support with its latex core and ultimate softness with feather and down surround.
Fibre: Feather & Down
Sleep Position: Back & Side
Profile: Medium
Size: Standard
Feel: Medium
Pure Indulgence
Our Pure Indulgence Pillow is the ultimate in luxury with its premium Hungarian 85% white goose down and 15% white goose feather fill.
Fibre: Feather & Down
Sleep Position: Front
Profile: Low
Size: Standard
Feel: Soft
Ultimate Luxury
A luxuriously soft and comfortable feather and down alternative, with a breathable cotton percale cover.
Fibre: Premium polyester
Sleep Position: Front
Profile: Low
Size: Standard
Feel: Medium
Dunlopillo
The original and most popular in the Dunlopillo® range, this latex pillow suits the sleeping preference and requirements of most people.
Fibre: Latex
Sleep Position: Back, Side or Front
Profile: Medium or High
Size: Standard
Feel: Firm or Medium
Therapillo
This Therapillo™ memory fibre pillow is gentle on pressure points and adjusts to its users preferred sleeping positions.
Fibre: Memory Foam
Sleep Position: Back, Side or Front
Profile: Medium or High
Size: Standard, Travel or Body
Feel: Firm or Medium
Deluxe Dream
Our Deluxe Dream Pillow has a cloud-like fill and gusseted construction for superior neck support.
Fibre: Feather & Down Alternative
Sleep Position: Side & Back
Profile: Medium or High
Size: Standard, King or European
Feel: Medium or Firm
Shop by Sleep Position
Side sleepers need to fill the gap between the shoulder and midline. The size of this gap also depends on the size of your frame, so take this into consideration.
A pillow that creates an up or downward tilt of your neck could cause discomfort. We recommend a medium to high profile pillow (depending on your size) with a firm fill. Gusset construction will also help fill the gap.
Sleeping on your back creates a small curve in your spine, meaning there’s only a small gap to fill. A low or medium profile pillow will help maintain the natural curvature while supporting your neck. Memory foam is a great option for back sleepers as it moulds to the shape of the head and neck, providing support that's specific to you.
For ideal comfort and support, stomach sleepers should select a soft pillow with a low profile. This will avoid lifting the head and neck to an unnatural, uncomfortable position. We recommend memory foam or feather and down as the best suited fill for stomach sleepers.
Shop by Size
Standard Pillow
48cm x 73cm
A regular size pillow that’s perfect for sleeping, styling and stacking. Also ideal for pillow fights.
King Pillow
48cm x 87cm
A little something extra that’s ideal for king and super king beds. Great for people who move around in their sleep.
European Pillow
65cm x 65cm
Big, square and a preferred decorative pillow. Perfect for relaxing in bed with a book.
Travel Pillow
42cm x 24cm
Shop by Feel
Shop by Fibre
Our pillows are filled with a variety of materials, from plant-derived to natural sources to manmade, with something to suit everyone.
Feather & Down
A fill that originates from natural sources, feather and down is super soft and breathable. Down is easy to shape, while feathers provide added support. Crafted as a three-dimensional cluster for temperature regulation.
Latex
A polymer derived from the sap of rubber trees; it boasts a pincore hole design, allowing for air circulation. Latex is long lasting, boasting bounce and spring and the ability to shape itself to the head and neck.
Latex
A polymer derived from the sap of rubber trees; its boasts a pincore hole design, allowing for air circulation. Latex is long lasting, boasting bounce and spring and the ability to shape itself to the head and neck.
Memory Foam
A manmade material, originally designed by NASA in the 60s, introduced to bedding in the 90s. Memory foam gently contours to the head and neck, reducing pressure points and providing extra support. Soft yet durable, it rebounds to shape after use.
Feather & Down Alternative
For sensitive sleepers, an alternative to feather and down which offers the same soft feel. Premium quality polyester, offering easy care, plush support and available in various levels of firmness.
Latex
A polymer derived from the sap of rubber trees; its boasts a pincore hole design, allowing for air circulation. Latex is long lasting, boasting bounce and spring and the ability to shape itself to the head and neck.
TENCEL™ Lyocell Fibre
TENCEL™ Lyocell is an innovative, versatile cellulosic fibre. When combined with other materials, it enhances its partners functionality. In pillows, it helps create the optimum balance of comfort and support.
Memory Foam
A manmade material, originally designed by NASA in the 60s, introduced to bedding in the 90s. Memory foam gently contours to the head and neck, reducing pressure points and providing extra support. Soft yet durable, it rebounds to shape after use.
Reviews
“These pillows make such a difference in your sleep quality. Amazing!”
SANJIVA
“I prefer high profile pillow and this pillow is perfect for me - it provided the kind of softness yet support my neck and back. I would highly recommend it.”
YOYO
“Great pillow with medium profile, comfortable, like sleeping on a cloud.”
ANONYMOUS
“I have finally found the perfect pillow. I have always suffered neck pain on all previous pillows. Not this one. I have recommended it to so many. Amazing sleep.”
DEB13
