If you think back on your outfits for the past two years, what’s dominated? We think it’s safe to say that it hasn’t likely been formal dresses and heels, dress pants and bowties. Our guess is that it’s been a little more on the casual side of things — athleisure and loungewear.
Don’t worry, you’re not at all alone in this. In fact, globally, the loungewear and sleepwear market is expected to grow by USD $13.36 billion, by 2025. Not only this, but loungewear has been forecasted as a trend by fashion & style publications like Who What Wear, Fashionista and…the Irish Times?
But this time, loungewear is becoming more of a fashion trend. Or as Jennifer Bandier was quoted in Fashionista “women will want to dress up, but still feel comfortable.” Over in Who What Wear, Associate Editor Sierra Mayhew is calling for “fun features”, which include stripes and textures. Even the Irish Times spoke about “the restorative power of tactile fabrics”.
Pinterest — you know, the ones who forecasted dopamine dressing, as seen with our colourful linen styling story — have predicted that “lounge-erie” will be trending this year. Yes, that stands for lounge-lingerie. People are searching for silky loungewear, elevated comfort, sleepwear that feels extra-luxe; even classic nightdresses are on the rise (we've got four of them, if you're interested).
Another place that forecasted this trend? Well, us of course. At Sheridan, we’ve always had a soft spot for luxury loungewear, and this season we’ve renewed, refreshed and refined classic loungewear trends. So much so, that you’ll want to wear them out of the house, for everyone to see.