How To – The Guide to Buying your Perfect Pillow


We believe one of the greatest feelings in life is letting your head sink into a pillow after a long day. Simple activities can really affect our posture, neck and shoulders throughout the day…so when we jump into bed, there’s nothing we need more than comfort and support from our pillow.

The perfect pillow can completely change your sleep experience and it's important to make your choice based on your individual sleeping needs. Follow our simple steps to find your perfect match.



Step 1: Choose your favourite fill

Our pillows are filled with a variety of materials, natural and manmade, with something to suit everyone.

Feather & Down

 Down is super soft, luxuriously lightweight and easy to shape. It is crafted as a three-dimensional cluster which makes it breathable and temperature regulating..


Polyester pillows are easy to care for, offer plush support for the head and are available in various levels of firmness. These pillows can be machine-washed unlike natural fill pillows, and they dry relatively quickly.


Latex is a natural polymer derived from rubber trees. When latex is used as a pillow filling, it creates a matrix of tiny interconnected bubbles that give it bounce and spring. Latex is long lasting, based on natural material and shapes itself to the head and neck. It's a cooler and lighter alternative to memory foam.

 Memory Foam

Memory Foam pillows mould to the body in response to heat and pressure to support and relieve discomfort in the neck and back.The pillow returns to its original shape once pressure is removed. Memory Foam is soft and smooth without lumps, durable and easy to care for.



Step 2: Find out what profile you need

Do you often wake up with a stiff neck? This could be a result of poor sleep posture. When selecting the right pillow; head and neck alignment is most important, so your muscles can relax while still providing the right level of support while you sleep.

 Stomach sleepers

If you’re a stomach sleeper, opt for a lower, soft profile pillow.

 Side & back sleepers

 If you’re a side or back sleeper some extra neck support is usually needed. Choose a medium – high profile pillow based on your body type and comfort levels.




Step 3: Complete it with a protector

Once you’ve indulged in a beautiful pillow that’s perfectly suited to your needs, prolong the life of it with a protector. Our protector range offers the comfort of cotton, quilted designs with antibacterial treatment and breathable fibres for the most comfortable night’s sleep.




Our recommendations

Hot sleepers - Select from our Feather & Down, Latex or Therapillo™ Memory Foam Pillow with a cooling gel top. 

Natural fills- Natural fibre fill pillows such as Latex or Feather & Down offer breathability and lift away perspiration when sleeping. 

Allergy sufferers- Choose from our range of memory fibre pillows with in-built antibacterial treatments. 

Ultimate support- Memory Foam allows the neck and shoulder muscles to relax and soothes pressure points. It's a great option for those experiencing discomfort or stiffness from sleeping. 

Find the perfect pillow and change the way you sleep. 


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