10 Instagram-Worthy Beach Towels You Need for Summer

white woman with short brown hair sits in front of a pool, wearing a palm green hooded poncho with botanical design.white woman with short brown hair sits in front of a pool, wearing a palm green hooded poncho with botanical design.

Summer’s nearly here, so naturally, the beach is calling. Is there anything better than reading a good book on the beach, bringing some snacks for a picnic by the water or lounging poolside with a cool beverage in hand? We don’t think so.

So with another Aussie summer just around the corner, we thought we would help you out and put together a list of the most Instagram-worthy beach towels that you NEED for this summer (we’re not biased at all, obviously).

towel with white, blue and lime-yellow stripes, finished with roped fringing lies atop a tea-green and white towel with abstract pattern. bottle of green sunscreen with white screw top lid rests on top.towel with white, blue and lime-yellow stripes, finished with roped fringing lies atop a tea-green and white towel with abstract pattern. bottle of green sunscreen with white screw top lid rests on top.

Whether you’ve researched it or it’s all anecdotal, you know that you need water to survive an Aussie summer. Both the drinking kind, and the swimming kind. Whether you’re lucky enough to live along the coastline with a beach at your fingertips or you have to make a family road trip to a local waterfall, dam or swimming pool — one thing’s for sure, there’s nothing better than emerging yourself in a cool change of scenery and floating away from the day to day. Even if only for a moment. 

Another summer essential? The humble towel. And with the younger generations (which we’re a part of, sorry) snapping pictures everywhere you turn, any old towel just won’t do. 

Whether you like it or not, we live in the age of Instagram, so being ready for the latest Insta shot is essential. So get ready for your close-up (of your towel) and peruse through our list of the most Instagram-worthy towels for this summer.

styled flat lay. palm green hooded poncho shot from above. a thick green border goes around one corner and two sides.styled flat lay. palm green hooded poncho shot from above. a thick green border goes around one corner and two sides.

Suli Rocks Beach Towel Poncho


It wouldn’t be a list of made-for-Instagram beach towels without this towel poncho. You heard that correctly, an adult-size wearable robe… with a hood. Who says children should have all the fun?

Crafted in Turkey using 100% cotton fabric, this towel is equal parts luxury and practicality. The rich colour alone makes it great for a selfie (especially if you have green eyes, like moi).

 

Suli Rocks Oversized Beach Towel


Number two on our list of Instagram-worthy beach towels… is the sister towel of the above option, minus the hood — for those who like to keep it simple without compromising on style. This generously sized towel features a rich green design, with a high-low technique and is crafted in Turkey with soft, lightweight cotton. 

Whether laid out against the grass (a green-on-green shot will look lush), or against the sand, these details will look great in a pic.

 

styled flat lay. palm green oversized towel shot from above. a thick green border goes around one corner and two sides.styled flat lay. palm green oversized towel shot from above. a thick green border goes around one corner and two sides.
styled flat lay. flax and palm green striped beach towel shot from above. a thick green border goes around one corner and two sides.styled flat lay. flax and palm green striped beach towel shot from above. a thick green border goes around one corner and two sides.

Reef Water Beach Towel

The Reef Water Beach Towel is made for the ‘gram — a hammam-style towel coming in two stylish colourways (flax and iced aqua); all that’s left for you to do is pick your favourite one. The bold colour blocking makes it look sleek and contemporary; great for a poolside pic.

Northcove Beach Towel

For those who prefer a solid colour for their summer go-to, the Northcove Beach Towel should be at the top of your list. 

Coming in two seasonal shades — the rich eclipse and the refreshing sunlight this 100% cotton towel is ready to bring style to your next beach trip. With tassel ends and a textured pattern, it’s perfect for Gen Z and their ‘classic close-up detail photo dump shot’.

citrus lime yellow towel with high-low textured effect is draped round the shoulders of a white woman with red hair. she holds the towel closed at her front. a thick border of same colour goes around one corner and two sides.citrus lime yellow towel with high-low textured effect is draped round the shoulders of a white woman with red hair. she holds the towel closed at her front. a thick border of same colour goes around one corner and two sides.
styled flat lay. multi-coloured check beach towel, in light summer yellows of yellow, orange, pink. a thick pink border goes around one corner and two sides.styled flat lay. multi-coloured check beach towel, in light summer yellows of yellow, orange, pink. a thick pink border goes around one corner and two sides.

Sunglaze Beach Travel Towel

Does anything say summer-lovin’ quite like a check? Our Sunglaze beach towel features warm splashes of colour plucked straight from a sunrise (or sunset, if you like to sleep in) — bringing colour to your next adventure. 

Its smaller size makes it the perfect travel companion — so whatever tropical location you find yourself travelling to, make sure this joins in for the pictures.

Lovett Oversized Beach Towel

When we think of photo worthy beach towels, the Lovett Oversized Beach Towel comes to mind. 

This gorgeous marmalade number screams summer vibes — the sundrenched shade is made for summer styling. With its large make (150cm x 180cm) it can be used as a beach towel, a throw or a picnic rug (don’t forget a napkin set or two). 

If you plan on going all out for a full-on photo shoot, we suggest checking out some beach loungewear sets that complement it perfectly — there’s a reason we styled ‘em together.

white woman with red hair stands with back to camera, head turned to the side, arms spread. she holds an oversized marmalade coloured beach towel, with two stripes each end. a thick peach border goes around one corner and two sides.white woman with red hair stands with back to camera, head turned to the side, arms spread. she holds an oversized marmalade coloured beach towel, with two stripes each end. a thick peach border goes around one corner and two sides.
styled flat lay. multi-coloured striped beach towel folded, and shot from diagonally upwards. a thick lime-green border goes around one corner and two sides.styled flat lay. multi-coloured striped beach towel folded, and shot from diagonally upwards. a thick lime-green border goes around one corner and two sides.

Shoal Beach Towel

The Shoal Beach Towel is a summer must-have, bringing a colour-blocked style to your water-based activities. Featuring gorgeous bright colours in different sizes and shapes, this towel is ready to make a statement — it demands to be the centre of attention on your Insta post.

Cancun Beach Towel

Bring a splash of colour to the sand with the Cancun Beach Towel. Featuring an eye-catching vertical striped pattern, this beach towel has been crafted using leftover cotton yarn. 

And as we know, Insta loves seeing something that nobody else has — which is why it’s so great that each Cancun is one-of-a-kind (thanks to the fact no two colourways are exactly the same).

white woman with orange hair, wearing brown bikini, stands facing camera and wearing striped cancun beach towel over her shoulder. a thick brown-biege border goes around one corner and two sides.white woman with orange hair, wearing brown bikini, stands facing camera and wearing striped cancun beach towel over her shoulder. a thick brown-biege border goes around one corner and two sides.
styled flat lay. blue, orange-red and white striped poncho shot from above. a thick red border goes around one corner and two sides.styled flat lay. blue, orange-red and white striped poncho shot from above. a thick red border goes around one corner and two sides.

Luma Beach Towel Poncho

Okay, is it obvious we can’t get enough of these ponchos? When it comes to photo-worthy beach towels, the bright striped detailing of the Luma Beach Towel Poncho is sure to steal the spotlight of any photo. With an absorbent terry towelling reverse, you can jump straight out of the surf and into this poncho. 

Now all that’s left to do is find an ice cream shop with a striped awning for the perfect photo op.

Seabay Beach Towel

Calling all nautical-stripes lovers, we have the perfect Instagram worthy beach towel for you. Introducing the stunning Seabay Beach Towel, with its vertical stripe pattern design. Its’ gorgeous tassel finish is just aching for a close-up.

white woman with red hair wearing white bikini stands with back to camera, head turned sidewards, arms out holding light blue, navy and white striped beach towel. a thick light blue border goes around one corner and two sides.white woman with red hair wearing white bikini stands with back to camera, head turned sidewards, arms out holding light blue, navy and white striped beach towel. a thick light blue border goes around one corner and two sides.
1 year ago