Sheridan Rated No. 1 For Bath Towels

We’ve always talked up the benefits of our bath towels — everything from softness, absorbency, durability and design — and it’s clear now our customers are on the same page. 

Sheridan towels have won the 2024 Canstar Blue Award for Most Satisfied Customer for Bath Towels. Not only did we receive five stars for overall satisfaction, but we also topped the leaderboard in the categories of durability, softness, variety/range, absorbency and design. 

We’re glad to see our customers love our towels as much as we do!

As for how Canstar Blue awards best bath towels, they survey and collate feedback from Australians across the country — including bath towels, hand towels and face towels. People who are included have purchased and used the products in the last two years. 

When it comes to Sheridan towels snagging the title of best bath towels, we were rated highest in ‘overall satisfaction’. This measures consumer satisfaction with a bath towel brand as an individual score — not a combined total of all other criteria. 

Longevity is important to us — we want your bath towels to stand the test of time. For Canstar, that means looking at the bath towel not tearing, shrinking or fading with use.

Are there many feelings that top wrapping yourself in a soft, cosy towel after a steamy hot shower? We didn’t think so — a small, unparalleled pleasure. To top this category, bath towels had to be soft to touch and comfortable to use, as well as retaining their soft, fluffy feel after multiple washes — no wonder we received five stars. 

From deeply luxurious experiences to quick drying efficiency, our range of bath towels has a variety that everyone can choose from. We know that your daily routine is personal to you — and few moments of that routine are quite as personal as shower (or bath) time. It's why our in-house design team works tirelessly on creating innovative products, so that we can offer a bath towel to suit every lifestyle.

Doing as the name suggests; this rating is how effectively the bath towel soaks up water off the skin. At Sheridan, we even have bath towel collections created with special spinning techniques that capture water faster — like our Living Textures Towel. 

Now we move away from function, and towards form. This criterion revolves around whether or not the bath towel had an “aesthetically pleasing look” — that doesn't compromise on functionality, size or weight.

We have a plethora of colours to choose from across our towel collections, ranging from classic neutrals to muted pastels to bright pops of colour. Sheridan bath towels also boast thoughtful details, like the textured pattern seen in our Jespar Towel Collection or the classic border detail from our Luxury Egyptian Towel Collection.