The guide to buying your perfect towel
Here at Sheridan, you will find that quality is not only key, it's our obsession. Put simply, our towels are some of the finest products you will find anywhere in the world.
Whether it’s our luxury range or our everyday essentials, each and every collection is crafted to the same standard, no matter what the price.
Comprising the very best in weaves and textures, our beautifully soft bath towels are crafted using premium materials from around the world. Providing everyday luxury through their soft touch and rich absorbency. Our combination of textures, weights, thickness and softness ensure everyone’s needs are catered to.
All our towels are tested well beyond industry standards. Instead of the required three test washes, we test wash and dry our towels 100 times before going to market. That’s why, once our towels reach your hands, we know they’ll stand the test of time.
What is GSM and why is it important?
GSM – Grams per square metre refers to the density of a towel. This weight is calculated by understanding the number of threads in the height of the loop, and the thickness of the yarn in a given area. There is a common view that a lighter weight gsm will not give you the same quality. However, quality is based on a number of testing methods, with the main purpose being to absorb water. Some enjoy thick and heavy towels, whilst others prefer lighter weight and quick drying. Finding the perfect towel for you is purely about the touch and feel, along with suiting your lifestyle.
THE ULTIMATE INDULGENCE
For those looking for luxury in the bathroom, there’s nothing more indulgent than our Luxury Retreat Towel Collection. Made using a finely spun Turkish cotton pile, these incredibly plush towels are superior in softness and are crafted for long lasting luxury. For a luxurious towel with the added detail of our classic tailored stripe design, look to our Palais Luxury Collections. Crafted to sit alongside our Palais and Palais Lux bedroom collections, these beautifully designed towels will take elegance from the bedroom to the bathroom.
IF YOU LOVE EGYPTIAN COTTON
Another option to spoil yourself is with our Luxury Egyptian Towel Collection. While maintaining a beautiful softness, these towels are crafted with a combed ring-spun Egyptian cotton pile which allows for greater absorption. They’re perfect for those who have a fast-paced lifestyle but enjoy a little luxury.
FAST DRYING AND LIGHTWEIGHT
For those who live an active lifestyle and prefer a lightweight towel, our Quick Dry Luxury Towel Collection is ideal. Made with an exclusive Nanospun technology, these towels use fine cotton yarns in a higher density weave for fast absorption.
FOR THOSE WHO LOVE TEXTURE
If you enjoy adding tactile elements to your bathroom, we recommend our Living Textures Towel Collection which features a contemporary ribbed pattern. These towels are made with 100% cotton using Hygro™ technology. This spinning technique captures water faster for ultimate absorption, whilst maintaining the plush feel of a towel. Our Hygro™ Texture Towel Collection also uses Hygro™ technology, with its diagonal ribbed pattern adding textural interest to the bathroom.
Nothing says classic like our Cotton Twist Towel Collection. Crafted from 100% combed cotton, these no fuss towels feature a textured weave which creates a durable yet soft finish, whilst being easy to care for. This everyday luxury range is the ultimate bathroom staple.
If you enjoy a season refresh with different patterns and textures, choose from our range of fashion towel collections. Our Algarve Luxury Towel Collection is intricately woven in Portugal in a classic jacquard pattern, finished with decorative fringing. Inspired by nature’s landscapes, our Aspen Towel Collection features a simple dotted line design in contrasting colours. Whilst our Lindan Luxury Towel Collection’s styling cues celebrate the classic stripe in a more contemporary way. Featuring specially blended heather yarns and a graphic pinstripe highlight. For a two-tone look, our Luxury Marl Towel Collection is crafted from 100% cotton yarns in a textured, contrasting weave.