Sheridan Rated No. 1 For Bath Towels

We’ve always talked up the benefits of our bath towels — everything from softness, absorbency, durability and design — and it’s clear now our customers are on the same page. 

Sheridan towels have won the 2022 Canstar Blue Award for Most Satisfied Customer for Bath Towels. Not only did we receive five stars for overall satisfaction, but we also topped the leaderboard in the categories of durability, softness, ease of clean, absorbency and design. 

We’re glad to see our customers love our towels as much as we do!

As for how Canstar Blue awards best bath towels, they survey and collate feedback from Australians across the country — including bath towels, hand towels and face towels. People who are included have purchased and used the products in the last two years. 

When it comes to Sheridan towels snagging the title of best bath towels, we were rated highest in ‘overall satisfaction’. This measures consumer satisfaction with a bath towel brand as an individual score — not a combined total of all other criteria. 

Longevity is important to us — we want your bath towels to stand the test of time. For Canstar, that means looking at the bath towel not tearing, shrinking or fading with use.

Are there many feelings that top wrapping yourself in a soft, cosy towel after a steamy hot shower? We didn’t think so — a small, unparalleled pleasure. To top this category, bath towels had to be soft to touch and comfortable to use — no wonder we received five stars. 

This criterion involves bath towels not requiring laundering outside of the home, or involving arduous extra steps to clean. And if you’ve visited our care guide for bath towels, you know it’s simple to keep your bath towel looking and feeling its best. 

Doing as the name suggests; this rating is how effectively the bath towel soaks up water off the skin. At Sheridan, we even have bath towel collections created with special spinning techniques that capture water faster — like our Living Textures Towel. 

Now we move away from function, and towards form. This criterion revolves around whether or not the bath towel had an “interesting and aesthetic look.”

We have a plethora of colours to choose from across our towel collections, ranging from classic neutrals to muted pastels to bright pops of colour. Sheridan bath towels also boast thoughtful details, like textured stripes seen in our Chiswick Towel Collection or the classic border detail from our Luxury Egyptian Towel Collection.