Consciously Crafted: Our Considered Fibres
Sustainability — a loaded word, on its own. Defined by the UN, it means “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
What about when it comes to businesses? Well, it’s about doing business without negatively impacting the environment, community, or society as a whole, according to Harvard Business School.
This element of sustainability is becoming more and more important to consumers, with 85 per cent of Australian consumers wanting retailers and brands to be more transparent about the sustainability of their products. When it comes to the materials a business use, 67 per cent consider the use of “sustainable materials” to be an important purchasing factor.
At Sheridan, we understand this concern. It’s a concern that was shared by our founder, passionate environmentalist Claudio Alcorso. It’s why, from day one, we’ve designed our products to last, and last beautifully.
It’s a concern we share, today. Our goal is to Make Tomorrow Beautiful — a journey we’re undertaking across the business. And this journey requires commitment, innovation and ongoing investment.
We’re not claiming to be a sustainable business; we are claiming we’re actively working towards reducing our environmental impact.
This includes the manufacturing of our products. We’re becoming more and more conscious about the fibres we choose; conscious of their feel and wear over time, and thoughtful of the impact they’ll have on the environment — pre, post and during the manufacturing process.
Our list of considered fibres — plant-derived, certified, recycled and more — may be long, but we’re breaking down the complexity of them for you. Why we chose them, how they’re produced, and why they’re great to live in and sleep in.